Building Brand Relationships in the Age of Social Media

A strong association exists between having a positive brand image and retaining loyal consumers. Building strong brand relationships with our audiences is critical for our businesses’ success in today’s modern age.

What Is Brand Image?

When we talk about brand image, we’re talking about how customers perceive your products or services and how they feel about your brand. A good perception of your brand image has many benefits for your business.

For example, increasing your profits with a good brand image becomes easier. Your consumers will feel comfortable returning to you for your services, while new customers will be intrigued by your brand. If your consumer base knows that they can trust your brand, it also becomes easier to introduce new products or services. Thus facilitating a new source of revenue for your business. On the other hand, a company with a lousy brand image will most likely need help to accomplish any of these things.

Social Media and Brand Relationships

Today, building a brand relationship with consumers and earning their trust and loyalty has become more accessible thanks to the power of social media.

Usually, when consumers want to get familiar with a brand, they take to their social platforms and research it. Whether it’s Instagram, Facebook, Twitter, or a different platform, social networks are seen as legitimate and reliable sources of information for getting to know a brand.

Not only do consumers go directly to the source and see what brands themselves are posting, but they also go through hashtags or tagged posts where they can see other consumers’ first-hand accounts of their experience with the brand. 

All of these factors influence a consumer’s perception of the brand. So, what steps can we take to ensure our brand image stays up to par? And what can we do to cultivate brand relationships over social media?

What We Can Do

Humanizing your brand is a great place to start! People don’t want to feel like they’re trying to communicate with a robot; a scripted interaction can only take you so far. 

Using social media to communicate with your audience authentically helps create that genuine connection you’re looking for. Connecting with them emotionally helps build trust with your audience and allows them to feel comfortable engaging with your content.

Communicating directly with your consumers is another way to give your brand that personal touch. Engaging with individuals regarding their experience with your brand, whether positive or negative, shows them that you care. It makes their opinions feel valid and their experience with your company personalized.

Finally, sharing your consumer’s values can be a huge factor in maintaining brand relationships. Demonstrating this truthfully and authentically through your social media presence can resonate with audiences, aid their perception of your brand, and create a stable, loyal consumer base.