Effective Use of Infographics

Information is the most crucial part of infographics. It is, after all, in the name. But an equally important aspect of creating infographics is the visualization of it.

Data visualization, when done correctly, can have incredibly successful results. Not only does data visualization convey information effectively and efficiently, but it can also generate engagement in audiences. Telling a story through infographics helps viewers retain the information they’re being given. It can help convey a message to content consumers that captivates their attention while facilitating their ability to share it with others.

Infographics can break down data-heavy information and make it accessible and easy to understand to the average person. But it’s important to remember that there is a right way. 

Don’t Get Lost in the Design

When it comes to applying the visual elements of design to the infographic you’re creating, it is essential to remember that the design itself will vary depending on the information you’re trying to convey. Not every infographic is created similarly, with the same intentions behind them.

When creating an infographic, consider the piece’s objectives or goals. If you feel an elaborate illustrative approach would harm the piece or cause the message to get lost in the noise of the design, then perhaps it’s best to forego that route. Ideally, you want the design applied to your infographic to help elevate the information, not distract from it.

Another essential thing to consider, especially if the methods you’re using to visualize your data are charts and graphs, is the most appropriate graph type. Again, this all depends on the information you’re distributing. For example, using a pie chart or bar chart might be your best bet if you’re trying to compare different values. A pie chart can be used for relative comparison or data, while a bar chart can give you a precise comparison. A histogram, dot plot, or even a line chart can be helpful for nominal data, especially if your data is continuous. 

Always Remember…

The ultimate goal of data visualization is to make data-heavy information easy to digest by the average viewer. With this in mind, keeping your graph type and design choice simple is always best. However, simple doesn’t mean boring. There are still other elements of design you can apply to your infographic, like color, texture, positive and negative space, and font.

All these things working harmoniously together can give your data visualization and infographics a successful and long-lasting impact on audiences.