I interviewed Stephanie Rodriguez, an industrial engineer and marketing professional. Check out the video here!

The online selling journey has changed from traditional websites to mobile apps and social media platforms. Each step has brought us closer to seamlessly integrating content and commerce, making shopping experiences more interactive and personalized.

It's not just about creating visually appealing graphics; it's about enhancing the overall user experience and meeting your client's needs. Analyzing customer journey experiences allows designers to pinpoint what works best for their business and their customers within their industry.

How many likes, shares, comments, and mentions your posts, or in many cases your products, get over a certain period of time can measure success on social media. After all, exposure is always a good thing. Isn’t it?

With the rise in popularity of the then-new to the mainstream social media app TikTok e.l.f. saw an opportunity to target a new segment in the market, Gen Z.

The name Barbie has been a staple in households worldwide for over six decades. With dolls sold by the thousands and a multimedia franchise spanning from TV shows, books, video games, and various animated films, it’s no wonder Barbie has become an iconic piece of popular culture today.

With its infinite possibilities, the Spider-Verse franchise and Sony Pictures Animation have already broken many barriers and opened so many doors in the industry; there’s no telling what they’ll do next!

Given its history and successful trajectory in television programming, particularly with its original shows, one has to wonder why the parent company would want to remove such a well-regarded brand like “HBO” from its title.

Through their commentary on the movies and shows they watch, Trixie and Katya invite audiences to view media through a queer lens.

While there is a lot of positive feedback from early watchers and now massive anticipation from audiences, only time will tell if Disney live-action films will ever live up to their animated counterparts.

Taylor Swift has put metaphorical blood, sweat, and tears into cultivating a community that expects interaction with her branding. Knowing and understanding her target audience is the foundation of her digital marketing strategy.

the buyer’s journey is the process by which potential customers go through different stages before paying for a product or service. Our job as digital marketers is to understand this process and use it to develop successful strategies that resonate with our target audience.

As a marketing leader in today’s fast-paced business environment, staying up-to-date and competitive is key to success. We must understand our customer’s preferences, needs, and behaviors to create good marketing campaigns, and conducting marketing research is one way of doing so.

These surveys can provide great insights into consumer behavior preferences and market trends. However, a poorly designed survey that doesn’t align with the objectives or poses irrelevant questions can lead to skewed data and poor results.

Qualitative and quantitative research are crucial for businesses to have a complete picture of their industry and market. Combining qualitative and quantitative research approaches to gain numerical data and insights into consumers has to work hand in hand to produce the most successful results.

Businesses must conduct marketing research to stay competitive and successfully run in today’s ever-evolving business environment.

Targeting the needs of your target audience while generating a positive return on investment for them will help lead you toward success.

Creating and using a website to help establish your brand is an efficient way to help command your online presence. Aside from being active on social media, having an official website will help you build brand authority.

A marketing team’s primary focus and goal is to create demand and interest for a particular product or service a business provides. This leads a sales team to take those interested people and focus on closing deals for the company.

Pictures, videos, and the written word have always been vital to traditional storytelling. However, adopting this type of content into short and easy-to-consume pieces of content for social media platforms will effectively help your brand connect with its target audience.