There are many ways to make video content for the internet, and getting lost in all the options is easy. To help the creative process of producing video content be less overwhelming, I’ve compiled a list of steps one can follow to get the most out of your video-making efforts.

Whether it’s towards a specific product or event, or like in the case above, towards a person or idea, having insight as to how design elements like colors and composition can make the consumer feel and using that knowledge to then cater to those audiences and drive them to make certain decisions.

The ultimate goal of data visualization is to make data-heavy information easy to digest by the average viewer.

Using social media to communicate with your audience authentically helps create that genuine connection you want. Connecting with them emotionally helps build trust with your audience and allows them to feel comfortable engaging with your content.

A business can survive without the use of social media platforms. But by not adapting to the times and the way the public is consuming content, it can delay a business’ success by several years and prevent that essential trust from being established

If AI can accomplish the same things a person can, including empathy, a trait previously thought to be exclusively related to the human experience, then is there a point in keeping people around?

Design is all around us. It is a reflection of our societies, and how people interact with it, in turn, affects future design concepts and ideas.

When it comes to virality, it is imperative to remember that it’s not something that can be forced. There is no magic formula one can follow to get content creators those millions of views and shares and have them mean something. People have to want to share and feel like they’re gaining something.

Visual representations of our data have become so common in the last couple of years, whether it’s an effective marketing strategy or just a helpful way to keep track of our day-to-day lives, I have no doubt that in the upcoming years, more companies will come up with more fun and effective ways to show us exactly who we are through the use of data visualization.

Integrated marketing communications is a strategy that binds a company or brand’s image together throughout its various platforms. Implementing this strategy to our branding as artists can help polish our image and increase the chances of getting noticed by the right people.